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Every cyclist has wrestled with the impossibly complicated tech sheets that come with Shimano and SRAM components. Diagrams nobody can follow. Instructions that make things worse.
For Alegro, a new performance cycling store in Toronto, we used the tech sheets themselves as the canvas. Four silk-screened posters, each printed directly onto a real Shimano or SRAM technical guide. The headlines speak cyclist. The substrate proves Alegro does too.
