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Our idea. Their make.
New York Fries has never been afraid of a cheeky tactic, which makes them the kind of client worth bringing one to. This World Cup, they had the product and the team. We brought the idea.
The tournament made a lot of noise about sustainability, then told fans to leave their reusables at home. New York Fries had quietly already done the work: a cup that's actually compostable. So we made the cup the point.
We created the platform, sketched the layouts, wrote the lines and set the creative direction. New York Fries' in-house team made it, ran it, and owned the rollout.
This is the bench from the other side. While our Hush client brought the spark and needed the make for the new Cloud Collection, New York Fries brought a sharp team and needed the idea for their cup.
