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New York Fries has worked with Neil across agencies for nearly a decade. When the client wanted to extend the Give Your Tastebuds Something to Sing About platform they came to not so secret to keep it going.
The platform turns 15-second product shots into music videos. For the Three Cheese Poutine launch, we chose gospel as the genre and brought in a Juno-winning singer to lead the choir. Amen to that. For Bacon Double Cheese, well, that’s a spoken-word mouthful.
