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Chilly's wanted a festive campaign with none of the usual cliché.
Neil led the strategic reframe: a Chilly's bottle isn't really the gift. It's the accomplice. The thing that's with you when the actual moments happen. Doing cartwheels in a field with a mate, dropping in at the skate park for the first time, sharing drinks in the park, when you tag a wall together. Those moments became the gifts. Weirdness as a gift. Courage as a gift. Together as a gift. Expression as a gift. Give the moment. Give the bottle. Give it a go. We led the work end-to-end: strategy, platform, scripts, storyboards, films, retail posters, headlines, social, and an influencer layer where people told us what they thought of as gifts. Chilly's internal team handled retail production. Made in Toronto for the UK and Europe.
