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Hush usually shoots their bedding launches in-house. They have the beds, the team, the equipment, the editor. For the new Cloud Collection, the client approached us with an idea about a young woman dancing through her apartment, escaping into the fabric. She wanted to make something special.
We came in alongside her in-house team: elevated, scripted and storyboarded the idea, brought in a director, photographer and choreographer, ran casting and music selection, found the location and crew, and produced the shoot end to end.
